MG Leading

The MG Leading is an SUV produced by MG, which is the brand’s new flagship SUV and the first to adopt MG’s third-generation family design language as part of the brand’s revitalization strategy. The new car comes standard with the latest Zebra Venus system and is equipped with the leading L2.5 PLUS intelligent driving system in its class, making it an SUV with a comprehensive standard interconnected system.

The MG Leading will officially start pre-sales at the East Bank of Shanghai on October 17th during the Midi Music Festival. As MG’s first SUV under the new strategy, the MG Leading meets the most “burning” demands of the new era. The new car perfectly realizes the third-generation MG family design language, bringing a revolutionary aesthetic standard to SUVs through the dynamic technological aesthetic design. The fully immersive cockpit refreshes the luxury feel, while the “burning three elements” establish a new benchmark for driving control. It meets European and Australian dual five-star safety standards. The four major standard configurations include the all-new Zebra Venus smart driving system, full LED technology headlights, a 10.1-inch high-definition touch screen, and an oversized panoramic sunroof.

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Description

Exterior

“Shark Hunting” Front Face Design Layout + Digital Dynamic Grille: The new generation of MG family front face centers around an inverted three-dimensional grille. The primary feature is the “inverted” design, with sharp angles lowering the center of gravity, presenting a low-profile stance that achieves the most identifiable graphic in its class. The “three-dimensionality” comes from the grille’s extension of three-dimensional surfaces, filling the entire front face and maximizing the visual volume of the grille. The vertical grille incorporates the latest parametric design methods.

The new MG design language breaks away from the traditional nine-grid structure of household cars. Its front face is itself a large opening, with the grille firmly embedded within it, with the black grille area far exceeding the body color area. Apart from two fang-like surfaces supporting the turn signal area, there are no other trivial details. At the same time, the grille is completely separated from the headlights, giving the front end a downward pressure, which is a layout technique reminiscent of a sports car. From the side view, the large opening design compresses the visual length of the front overhang, making the overall proportions more compact and sporty.

Grille Component Design: The grille frame of the MG Leading is a completely independent component, providing space for color customization.

Strongly Pressed Sports Car Attitude: The quickly pressed front end is the most significant feature of the MG Leading’s side profile. It lowers the highest point of the front end, creating a significant position difference between the headlights and the grille; simultaneously, it elongates the side profile of the vehicle, presenting a more slender appearance different from the traditional SUV’s heavy and high fuel consumption perception.

Super-powered Byte Headlights: The headlight graphics enhance the expression of a digital feel. The DRLs are located on the upper part of the headlights, evenly lit, with the edge of the hood fitting above the light guide. Compared to past designs emphasizing a biological feel with round headlights, this strongly electric digital gaze is clearer and more straightforward. By deemphasizing organic elements and removing redundant styling semantics, the graphics are highly simplified and abstract, representing a trend in future automotive design. The bottom LED reflector headlight unit is composed of four units, reminiscent of the orderly modules in computer chips; the switching method of the reflector units also metaphorically represents the most basic unit, the bit, in the digital world, further strengthening the expression of digital technological sense.

Energy-gathering Beam Taillights: The most striking feature of the taillights is the solid-shaped lights, resembling energy blocks of future mechs embedded in the light base. The energy emitted points to the MG logo in the center of the rear, with a strong sense of direction in the graphics. The details inside the lights progress in layers, reinforcing this focused form.

Side Blade Turn Signals: The turn signals of the MG Leading naturally integrate into the openings on both sides of the front face, like hidden blades, further enhancing the aggressive and menacing stance of the front face. Each set of turn signals is composed of two delicate light guides.

 

Highlighted Features

Highlighted Features

Zebra Venus System The MG Leading series is equipped with the Zebra Venus System, with both hardware and software undergoing renewal, achieving a 44% increase in computing power, ensuring smoother operation, enhanced performance, and a more diverse user experience. The Venus intelligent system responds fluently within 90 seconds of activation, boasting millions of users and an exploding ecosystem: covering AI voice assistance, proactive smart navigation based on big data, dual-band dual-directional Wi-Fi connectivity for in-car and mobile devices, automatic payment for refueling/parking, real-time location sharing for supercar fleets, a vast library of online music and audiobooks, intelligent peripheral device connectivity, and unlimited OTA iterative upgrades, among other practical lifestyle functions.

MG Exclusive AI Assistant The MG exclusive AI assistant provides guidance upon startup and actively engages in conversation during the journey to ensure safe driving. It can intelligently reserve takeout orders. When parking in large parking lots or unfamiliar locations, it captures images of the parking environment through the system and synchronizes them with the mobile app. Additionally, this AI assistant supports customizable AI avatars, allowing users to upload photos of family or friends to create special cartoon faces, and even import their voices.

MG PILOT 2.0 Advanced Driver Assistance System The MG PILOT 2.0 Advanced Driver Assistance System achieves L2.5 PLUS level of autonomous driving, equipped with dozens of auxiliary functions such as ICA integrated high-speed intelligent cruise control, effectively alleviating driver fatigue. The L2.5 PLUS intelligent driving assistance system includes features like ACC full-range adaptive cruise control, ICA integrated high-speed intelligent cruise control, enabling drivers to enjoy fast and safe driving thrills. The system also integrates a “Safety Fast All-time Safety Assistance System,” comprising AEB automatic emergency braking system, LDW lane departure warning system, RDA rear blind spot monitoring system, and more, which collectively prevent rear-end collisions, lane departures, high beams, speeding, and blind spots. With a multi-functional camera and millimeter-wave radar, the system operates seamlessly and continuously without manual intervention, accurately and promptly detecting and identifying driving scenarios and vehicle conditions even in complex road conditions and adverse weather environments.

Technological Configuration As MG’s brand-new flagship model, the MG Leading sets new standards in SUV aesthetics with MG’s third-generation family design language, featuring a refreshed SUV aesthetic standard, a new yacht cockpit, integrated leather sports seats, BOSE sound system, panoramic sunroof, NVH luxury quiet space, 256-color interactive ambient lighting, theater-level BOSE sound system, giant panoramic sunroof, 12.3-inch full virtual instrument panel, and 10.1-inch HD touchscreen, as well as top-tier configurations such as FRESH AIR negative ion independent air purifier. The MG Leading has also obtained dual “Five-Star” safety certifications from Europe and Australia as an SUV. The new vehicle comes standard with comprehensive safety features such as ultra-high-strength integrated cage body, European standard pedestrian protection design, XDS cornering dynamic control, ESC® electronic stability control, front/side airbags, providing users with a safe, healthy, and environmentally friendly driving experience.

As the “Second-generation SUV Leader,” the MG Leading embodies the “Five True Kung Fu” of design, quality, driving control, intelligence, and safety, comprehensively possessing the comprehensive driving quality “True Kung Fu,” leading the trend of second-generation SUVs.

 

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