ORA
ORA, a subsidiary of Great Wall Motors (GWM), holds the distinction of being the first independent new energy vehicle brand among China’s mainstream domestic automakers. On August 20, 2018, Great Wall Motors officially introduced the ORA brand to the market. ORA distinguishes itself by positioning as a car brand that prioritizes and caters to the needs of women, aiming to establish progressive values within the industry when addressing female users.
With a focus on understanding and connecting with female consumers, ORA strives to deliver vehicles that resonate with their preferences and lifestyle. The brand acknowledges and appreciates the significant role women play in the automotive market and seeks to provide them with an empowering and inclusive ownership experience.